Quote:
Originally Posted by jskidder
nobody with good sense would buy a luxury car that was originally built by a non-luxury manufacturer. its about buying prestige, and there is nothing prestigious about a glorified vw with slightly nicer interior plastic. same goes for lexus/toyota, infinity/nissan, acura/honda and the rest. if i i want luxury and prestige, i buy bmw, mercedes, etc. cars that were built to drive and feel like luxury cars from the ground up.
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Wow, I just typed such a long reply to this and my browser froze. I'm so steamed...
I agree with most of your argument here, and that's the main justification I use for not buying VW/AG stuff. But "prestige" isn't what it used to be, with all the corporate ownership that is commonplace now. BMW is still independent, but everything else is either a global conglomerate or owned by one. Also, the build quality and reliability of BMW and M-B's cars is in the tank now, compared to what it used to be. They've discarded that for flash and options lists, and that's where other manufacturers (even Koreans, FFS) can now match them.
Also, a lot of "prestige" is earned on the track. BMW, Porsche, M-B, Ferrari won a lot of their iconic status in competition, in days when a marque's racing efforts were indicative of, and crucial to the quality of its road cars. And by that measure, "lesser" marques such as Ford, Honda/Acura, Subaru, and Audi - with its Le Mans sucess and the Quattro revolution - have earned some of that sporting cachet as well.
I would say that "prestige" is the sum total of the commitment a marque makes - and has made over time - to its customers and to its product. So to me, M-B's conscious decision to keep a steady stream of OEM parts available to some very old cars gets my admiration.
Likewise, Honda's dedication to building the perfectly balanced car ups that brand's prestige, as does its brutal dominance of F1 in the 90's and having Ayrton Senna develop the NSX, which revolutionized engine technology from the top of Honda's model lineup to the very bottom (not the other way 'round, as VW does it).
Jag, Bentley, Rolls, Lamborghini, Bugatti, and more are all owned by huge companies that make some very cheap stuff.
Also, I think that Lexus' LS has a lot of prestige. In 1989, Toyota spent
$1 billion USD on the development of a car to challenge the S-Class with. An LS of any model year is dead reliable, and will run for hundreds of thousands of miles, like one of the old German sleds would. Having driven both I can tell you that the LS is very close to the S-Class in some areas and is superior in others. That is prestige IMO