I do agree that VF screwed up big time with the North Face (well not as bad as say Mossimo and Target), NF doesn't have that name/branding that it used too.

However, if you look at Nautica and John Varvatos (I haven't seen how their sales have been) but I don't believe there has been any decline in their brand association as to quality/fashion/design.

So hopefully, they'll keep it the same for 7FAM.